Marketing Manager Brand Strategy & CRM

Marketing Manager Brand Strategy & CRM About the Role Are you a rare hybrid marketer who loves high-level brand storytelling but isn't afraid to dive deep into SQL data pipelines? A leading premium eyewear retailer is looking for a Marketing Manager to lead go-to-market planning and omni-channel initiatives across North America.

What Were Looking For (Required Skills)

Technical Data Skills

Solid SQL and data analysis capabilities. You must be able to independently develop and validate targeting logic.

Platform Experience

Hands-on experience with CRM and data tools like Unica, Responsys, and Google BigQuery. (Figma knowledge is a major plus!)

Campaign QA

Strong attention to detail with proven experience in CRM campaign execution, proofing, and Quality Assurance.

Mindset

A strategic, results-driven critical thinker who thrives in ambiguity, troubleshoots independently, and takes proactive ownership.

What Youll Do (Major Duties)

Brand Leadership

Articulate a clear, inspired vision for regional brand initiatives; ensure consistent campaigns across all consumer touchpoints.

Campaign & CRM Execution

Partner cross-functionally to build, proof, and QA targeted CRM marketing campaigns.

Test & Learn

Develop innovative, insights-driven test-and-learn initiatives based on consumer trends.

Marketing Analysis

Independently analyze campaign effectiveness and validate complex targeting logic to optimize future initiatives.

Team Development

Directly manage, motivate, and mentor team members to reach their full potential.